Wrong assumptions kill more startups than bad products.

This is a summary of my talk at the Startup Weekend Next pre-accelerator program on the topic: Why customer discovery is critical to a venture

(For the purpose of this article I am using the word customer very broadly – for this article by customers I mean all entities that will either use, or pay for or influence the purchase of your product or service).

Wrong assumptions kill more companies than bad products.

Continue reading “Wrong assumptions kill more startups than bad products.”

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