Why I wrote the book: Starting up and Fund Raising

There are now more ways than ever for startups to find and connect with investors, through in-person events and online deal-closure platforms, but this also means that investors are seeing more companies than ever before – it is important for entrepreneurs to catch their attention as they may only have one chance to make a good first impression.


Many startups start reaching out to investors before they know how to make a sound and compelling investment case for their business – and how to articulate that. 

Often even strong entrepreneurs with good ideas never get a foot in the door, or catch an investor’s attention because they have not been able to present a compelling case to investors.

Investors want to see a well thought out plan for your business. And how well your pitch deck or intro video communicates a well-thought-out plan is what can get investor attention.

That’s why I wrote this book to help startups in this crucial step – in helping them refine their plan, understand the investor’s perspective and help them articulate their investor pitch in a manner that gets investor attention.

The book is also intended to help founders understand how to think of the building blocks for their business.

Entrepreneurship is a tough and challenging journey. The chances of not succeeding are significantly higher than your chances of succeeding. For a startup to be successful 20-30 things have to go right. But for it to not succeed, just one of those many things has to go wrong. Product, value proposition, customer segment, pricing, revenue streams, business model, distribution, communication & brand personality, positioning, funding & finance, user experience, customer service, team & people resources, processes, etc. etc. are things that need to not just work well, but work in sync with each other for a startup to be successful.

Knowing about what issues to think about, and having some competence to think through them, or garnering resources & people who can guide you through them, is no guarantee of success. But not even knowing about ALL the aspects that you might need to think about in a venture is most likely to be a foundation for failure.

This book’s attempt is to help entrepreneurs think through different aspects of their business, so that they do not miss out on thinking about the various aspects that will need to work well, and work in sync to give the startup a better chance of success.

Your ability to assess an opportunity or a challenge increases as you learn from others who have had some experience in the space. This book’s attempt is to provide you inputs on what areas to seek answers & guidance/mentoring on, and provide examples that could help you ask more, and more relevant questions.

I have written this book for aspiring and recent entrepreneurs. In my view, the best way to benefit from the book is to first dissect each topic in the context of your life, your aspirations, your circumstances and your business and then make a list of questions to seek answers & perspectives on. Assimilate the various options, and after considering all possibilities and options create a plan for your startup. And then again discuss the plan and options with others. The more you think through the different aspects, the more you discuss with people, and the more you are able to get validation on your assumptions, the better your chances of success.

I wish you all the very best in your entrepreneurial journey. And remember, you never fail as an entrepreneur. Sometimes you succeed, and sometimes you learn.



(Starting Up & Fund Raising is a compilation of insights to help startups become better prepared for business and fund raising. The book is available on this link. When you buy the book, you also get vouchers worth over Rs.100,000/USD 1500 from our partners.)

Author: Prajakt Raut

Prajakt Raut is the founder of Applyifi.com, and author of the book for startups - ‘Starting Up & Fund Raising’ Prajakt personal goal in life is to encourage and assist a 100,000 people to become entrepreneurs. _____________ Prajakt is the founder of Applyifi - an online platform that provides startups a 36-point scorecard and assessment report on the venture's investment readiness [www.applyifi.com], and helps them improve their odds of getting funded. Prajakt is also the founding partner of The Growth Labs, a platform where growth-stage companies get sharp, incisive advice from senior professionals and experienced entrepreneurs. [www.thegrowthlabs.in] Before starting Applyifi, Prajakt was the head of operations at IAN, founding member of a leading incubator, and the Asia-Director for TiE (2004 - 2007). Previously Prajakt had co-founded Orange Cross, a healthcare services company, and was part of the founding team member of Idealake Technologies. While in college Prajakt had founded a printing business and has spent over 10 years working in leading advertising agencies. Prajakt’s book, ‘Starting Up & Fund Raising’, helps startups understand an investor’s perspective, and helps them improve their odds of getting funded. The book also helps entrepreneurs understand the building blocks of a business.

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