Guest Post – Digital Marketing Tips for Bootstrapped Startups


You are ready to get your brand off the ground. It’s an exciting time. There are going to be lots of challenges in order to get your voice out there. You are basically competing in two categories. You are competing with those who are already in your industry brand. You are also going up against the other messages that people are sending.

There are other brands that are going to be doing and saying the same thing as you. You need to make your voice count. You need to make your voice be heard. You need to be saying something that no one else is. This is exactly what we will be exploring today.


1) You have to post things frequently. Always be consistent with your message. Do not stray from your original brand. When you respond to posts, be sure you are doing things accurately and sensibly. It’s not enough to post a few responses every few days. You need to post things every day. The one thing you need to watch out for is posting too much.

Some brands get in the habit of overdoing it. Do not fall into this trap. Look on pages like Google Analytics.Pages like this will give you some idea of how much is too much.

2) Do not use your social feeds as a means of promotion. This is not what these platforms are there for. Spend some time and mic things up. Use these platforms to engage and get to know your audience. Along the way you can throw in some promotional stuff, but do not make this your end goal.

Remember this, it’s not about you. It’s always going to be about your customers, your fans. Never make it about you. Your customers can smell this a mile away. Your customers will also be turned off by this. Many brands for Bootstrap startups have made this mistake. Listen to what we are telling you. Learn from this.

3) Use your platform as a chance to confront any issues. If someone has a complaint, talk about it with them. Give yourself the chance to shine and show what you are capable of. Always use this a chance to better yourself and the brand.

This is also a chance for your customers to feel like they are part of your family. Give them the chance to feel included. If your customers feel as though they are family, these customers will be the ones to stick around. This will definitely help in times of crisis.

It never hurts to have customers backing you up when there is an issue.


You need to spend some time reaching out to the smaller platforms. On Facebook there is a pay-to-play type of thing happening. On Twitter there is a sponsored content. Try out some of these. Start out small. See what happens. When the time is right you can become a much bigger fish in a much bigger pond. Until then, enjoy being a small fish. Sometimes the small fish make more of an impact anyway.

You also need to know what your message is going to be. Do not just throw something out there, in hopes that it will stick with the crowd. You really have to know what you want say. Content is still one of the key elements that will take your brand upwards.

You need to be clear about what you are saying. Your audience also needs to be clear on your message. Never leave room for confusion. Confusion is what ultimately leads to a brand failing.


One final thought we will leave you with involves the planning. What do you want your customers to do when they get to you? Do you want them to like your page? Do you want some sort of call to action? What do you want? Once you figure this out, your planning should be much smoother. Once you figure out your plan of attack, pick out the tools that will help you achieve this. There are plenty of tools out there. It all depends on what you want.

The digital world already has proven itself a well-versed medium. How do you intend to use it?


About the Author

pic-101_ppRicky Singh, MBA is the CEO of AIRR Media with over 15 years of experience specializing in marketing and technology. He has worked with companies such as KPMG, CSC, and SRA International. He has an MBA with over 20 certifications in the tech industry.  He has run large projects up to 8 million and has helped his clients win prestigious industry awards. Mr. Singh has helped startups raise over $1.5 million dollars in reward based crowd funding on Kickstarter and Indiegogo. He worked directly with CXO and executive level professionals in building their business.

Author: Prajakt Raut

Prajakt Raut is the founder of, and author of the book for startups - ‘Starting Up & Fund Raising’ Prajakt personal goal in life is to encourage and assist a 100,000 people to become entrepreneurs. _____________ Prajakt is the founder of Applyifi - an online platform that provides startups a 36-point scorecard and assessment report on the venture's investment readiness [], and helps them improve their odds of getting funded. Prajakt is also the founding partner of The Growth Labs, a platform where growth-stage companies get sharp, incisive advice from senior professionals and experienced entrepreneurs. [] Before starting Applyifi, Prajakt was the head of operations at IAN, founding member of a leading incubator, and the Asia-Director for TiE (2004 - 2007). Previously Prajakt had co-founded Orange Cross, a healthcare services company, and was part of the founding team member of Idealake Technologies. While in college Prajakt had founded a printing business and has spent over 10 years working in leading advertising agencies. Prajakt’s book, ‘Starting Up & Fund Raising’, helps startups understand an investor’s perspective, and helps them improve their odds of getting funded. The book also helps entrepreneurs understand the building blocks of a business.

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