Why do investors & experienced entrepreneurs advice startups to focus on ONE THING?

Because 99 out of 100 folks who try to do more than one thing fail. 

images(For those who do not know the relevance of this picture in this post, click here to read the story of Arjun and the fish eye). 

Focus helps startups concentrate their efforts and resources on doing one thing well. Even if that does not work, because of the focus and attention, they are able to smell the failure earlier, and can then plan the pivot and refocus.

If you do more than one thing, your resources and bandwidth is shared. Your efforts do not carry the same weight that a focused effort can. And, in the midst of the chaos you tend to ignore (or miss) the signals that things are not going as you intended them to.

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Author: Prajakt Raut

Prajakt Raut is the founder of Applyifi.com, and author of the book for startups - ‘Starting Up & Fund Raising’ Prajakt personal goal in life is to encourage and assist a 100,000 people to become entrepreneurs. _____________ Prajakt is the founder of Applyifi - an online platform that provides startups a 36-point scorecard and assessment report on the venture's investment readiness [www.applyifi.com], and helps them improve their odds of getting funded. Prajakt is also the founding partner of The Growth Labs, a platform where growth-stage companies get sharp, incisive advice from senior professionals and experienced entrepreneurs. [www.thegrowthlabs.in] Before starting Applyifi, Prajakt was the head of operations at IAN, founding member of a leading incubator, and the Asia-Director for TiE (2004 - 2007). Previously Prajakt had co-founded Orange Cross, a healthcare services company, and was part of the founding team member of Idealake Technologies. While in college Prajakt had founded a printing business and has spent over 10 years working in leading advertising agencies. Prajakt’s book, ‘Starting Up & Fund Raising’, helps startups understand an investor’s perspective, and helps them improve their odds of getting funded. The book also helps entrepreneurs understand the building blocks of a business.

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