Should all founders present in a pitch presentation?

In a 10-minute pitch, it is best for one person to lead the presentation. Others can chip in in the Q&A, when of course the person presenting has to direct the question to them.

Even in a longer presentation, I suggest startups to let one person lead the pitch with adequate time for each team member to introduce themselves and establish to the audience why they are important to the venture.

Why do I say that? Because for investors a pitch is not about checking if the founders can present well. It is about checking if the story is compelling. Once they are excited about the story, then it becomes important to establish each person’s role in strengthening that story.

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Author: Prajakt Raut

Prajakt Raut is the founder of Applyifi.com, and author of the book for startups - ‘Starting Up & Fund Raising’ Prajakt personal goal in life is to encourage and assist a 100,000 people to become entrepreneurs. _____________ Prajakt is the founder of Applyifi - an online platform that provides startups a 36-point scorecard and assessment report on the venture's investment readiness [www.applyifi.com], and helps them improve their odds of getting funded. Prajakt is also the founding partner of The Growth Labs, a platform where growth-stage companies get sharp, incisive advice from senior professionals and experienced entrepreneurs. [www.thegrowthlabs.in] Before starting Applyifi, Prajakt was the head of operations at IAN, founding member of a leading incubator, and the Asia-Director for TiE (2004 - 2007). Previously Prajakt had co-founded Orange Cross, a healthcare services company, and was part of the founding team member of Idealake Technologies. While in college Prajakt had founded a printing business and has spent over 10 years working in leading advertising agencies. Prajakt’s book, ‘Starting Up & Fund Raising’, helps startups understand an investor’s perspective, and helps them improve their odds of getting funded. The book also helps entrepreneurs understand the building blocks of a business.

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