How do you choose a name for your startup?

Decide on the name for your startup very, very thoughtfully. Give it as much importance as a parent would give to naming a child. YOU will have to live with that name for life… even if the startup fails and shuts down.

Ideally, a name should give your intended users/customers a clear idea of what you do. e.g. ‘Page on makemytrip.com‘. It should be easy to pronounce for all people across geographies and it should, as best as you can research, mean the right thing in all languages.
Naming-It
Ideally, it should be short, and should sound nice.
More importantly, the domain should be available. If not, trying to create a ‘compromise url’ (e.g. abc-info.co) is not very useful.
The sound should be relevant to your audience. E.g. if it is an enterprise solution, it should sound very professional and solid. If it is a fun thing for teenagers, it should sound fun.
Likewise, the logo design for that name should also reflect the personality that is relevant for the intended audience.
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Author: Prajakt Raut

Prajakt Raut is the founder of Applyifi.com, and author of the book for startups - ‘Starting Up & Fund Raising’ Prajakt personal goal in life is to encourage and assist a 100,000 people to become entrepreneurs. _____________ Prajakt is the founder of Applyifi - an online platform that provides startups a 36-point scorecard and assessment report on the venture's investment readiness [www.applyifi.com], and helps them improve their odds of getting funded. Prajakt is also the founding partner of The Growth Labs, a platform where growth-stage companies get sharp, incisive advice from senior professionals and experienced entrepreneurs. [www.thegrowthlabs.in] Before starting Applyifi, Prajakt was the head of operations at IAN, founding member of a leading incubator, and the Asia-Director for TiE (2004 - 2007). Previously Prajakt had co-founded Orange Cross, a healthcare services company, and was part of the founding team member of Idealake Technologies. While in college Prajakt had founded a printing business and has spent over 10 years working in leading advertising agencies. Prajakt’s book, ‘Starting Up & Fund Raising’, helps startups understand an investor’s perspective, and helps them improve their odds of getting funded. The book also helps entrepreneurs understand the building blocks of a business.

1 thought on “How do you choose a name for your startup?”

  1. Its all in the “name” eh……very true!
    Name by itself has a lot of appeal and I guess generates a value for the Company. All of what is said I agree with except the idea that it has to satisfy “All” (very difficult…..as we all tend to have different tendencies toward different sounds, words, concepts, idea propositions and they vary on a continuing basis – in the sense what appeals at one time might not at a later point in time) But nevertheless a “name” and “logo” that increasingly becomes fonder is always a good choice to go with I suppose is what is conveyed, and it is thus sane to dwell upon a few name choices for a short period of time to know how they appeal to YOU……..

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