How do I write a powerful elevator pitch?

An elevator pitch is  – what you describe about your venture in a 1 – 2 minute window. The pitch could  be to a potential investor, or even a potential client/ partner/ employee.

The purpose of an elevator pitch to an investor, is to excite him or her about THE BUSINESS CASE OF YOUR CONCEPT. The business case is about ‘Who will pay how much for what and to whom’.

An elevator pitch is usually a short conversation, which starts with a one-line introduction to your venture. This one-line description is something that should excite the investor to know more.

Once the investor is excited with a one-line descriptor, the follow-up answer should cover a brief overview of the concept, your aspirations, and most importantly, what you expect from the person e.g. possibly a meeting to present your concept.

Here’s an example of an ‘elevator pitch conversation – 

Entrepreneur: “Hi, I am the co-founder of Tune Patrol, an online platform for independent musicians to upload, share and sell their music. We are in beta stage. The results look very good. We are now seeking a USD 100,000 in funding to go to a million users mark. We are currently funded through friends and family, including my ex-boss who invested USD 5,000 in my venture”

Investor: Looks good. Tell me more.

Entrepreneur: Thanks. My name is Saurabh. We launched the platform a month ago. I have two co-founders, one of whom is a techie, the other a music promotion professional. I have 3 years of experience as a marketing professional. The ex-CEO of one of the largest music channels in India is an advisor to us. We have what we think is a good business plan, and a strong business case. Apart from funding we need mentoring and insights to help us convert our dream into a very large company.

Investor: Good. How can I help?

Entrepreneur: Could we come over and meet you someday? We have a presentation and would really appreciate your advice, and of course seek your investment.

Investor: Sure we could meet. Here’s my card. Drop me a mail with a presentation and the link to your platform. I will put you on to someone from our office to set up a meeting. All the best.

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Author: Prajakt Raut

Prajakt Raut is the founder of Applyifi.com, and author of the book for startups - ‘Starting Up & Fund Raising’ Prajakt personal goal in life is to encourage and assist a 100,000 people to become entrepreneurs. _____________ Prajakt is the founder of Applyifi - an online platform that provides startups a 36-point scorecard and assessment report on the venture's investment readiness [www.applyifi.com], and helps them improve their odds of getting funded. Prajakt is also the founding partner of The Growth Labs, a platform where growth-stage companies get sharp, incisive advice from senior professionals and experienced entrepreneurs. [www.thegrowthlabs.in] Before starting Applyifi, Prajakt was the head of operations at IAN, founding member of a leading incubator, and the Asia-Director for TiE (2004 - 2007). Previously Prajakt had co-founded Orange Cross, a healthcare services company, and was part of the founding team member of Idealake Technologies. While in college Prajakt had founded a printing business and has spent over 10 years working in leading advertising agencies. Prajakt’s book, ‘Starting Up & Fund Raising’, helps startups understand an investor’s perspective, and helps them improve their odds of getting funded. The book also helps entrepreneurs understand the building blocks of a business.

1 thought on “How do I write a powerful elevator pitch?”

  1. I guess a few of my BPs are at this stage (how I got there might just be another matter….but of little significance now)of having sent the potential investors the BP to evaluate and while some show positive signs of seeing the option of taking this forward, I can never tell until the $$$ trickles in!
    So really, I have no clue how long to exist in the “wait” mode and when that investment will actually come in but nevertheless all good material, thanks for mentoring on the 1-on-1elevator pitch (the much hyped about and sought after thing in the entrepreneurial World!!)

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