What is the best way to create a ‘Fear of Missing Out’ in investors?

(This was my answer to a question on Quora)

Do all the things that make your startup a good investment case:

  1. Address a large problem or opportunity
  2. Have a great product/solution/service that addresses that opportunity
  3. Be knowledgeable about the domain … and business in general
  4. Be practical about the assumptions

If with all that you have, it appears that the business case will be strong, investors will be interested. 
Also, most investors are unlikely to work with the fear about missing out on a good deal. Most are experienced enough to take a calm view of the opportunities… and if something slips out, so be it. Most will make good attempts to get to the good deals first, but everyone knows that they cannot get all the good deals and they are okay to miss out rather than jump in the race, just to beat someone else, to invest.
Most experienced investors are seasoned enough to be able to smell a good investment bet in the first few minutes of their presentation/meeting. (Good investment bet does NOT mean that the startup will be a winner… it just means that the investor is willing to invest because he/she sees a reasonable chance of this becoming a winner).
Likewise, most experienced investors are seasoned enough to smell a fake in the first few minutes of a presentation/meeting/interaction/news story. In any case, even if you are able to bluff them, there is a due-diligence process which will highlight any deviation from what you projected.

Author: Prajakt Raut

Prajakt Raut is the founder of Applyifi.com, and author of the book for startups - ‘Starting Up & Fund Raising’ Prajakt personal goal in life is to encourage and assist a 100,000 people to become entrepreneurs. _____________ Prajakt is the founder of Applyifi - an online platform that provides startups a 36-point scorecard and assessment report on the venture's investment readiness [www.applyifi.com], and helps them improve their odds of getting funded. Prajakt is also the founding partner of The Growth Labs, a platform where growth-stage companies get sharp, incisive advice from senior professionals and experienced entrepreneurs. [www.thegrowthlabs.in] Before starting Applyifi, Prajakt was the head of operations at IAN, founding member of a leading incubator, and the Asia-Director for TiE (2004 - 2007). Previously Prajakt had co-founded Orange Cross, a healthcare services company, and was part of the founding team member of Idealake Technologies. While in college Prajakt had founded a printing business and has spent over 10 years working in leading advertising agencies. Prajakt’s book, ‘Starting Up & Fund Raising’, helps startups understand an investor’s perspective, and helps them improve their odds of getting funded. The book also helps entrepreneurs understand the building blocks of a business.

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