Startup Showcase – InviteReferrals

InviteReferrals is the simplest tool to design and launch customer referral campaigns in minutes. 

Catch them on  – http://www.invitereferrals.com

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In conversation with Siddharth Gupta, Co- Founder of InviteReferrals –  

 Why and when did you start? We started InviteReferrals 6 months back and launched it in the last week of September. We had launched a startup tagNpin last year and realized the need of a product like InviteReferrals while running tagNpin.

How did the Co-founders come together? We worked on the previous startup tagNpin together and complemented each other’s working skills. While Aman looks at technology. I shift roles between business development and technology.

What challenges did you face and how did you deal with them? Iterating the product to make it market fit was a challenge. It’s a completely self-serve product and built for marketers. It does not involve any coding after one time integration.

Besides getting a big client like Lenskart on board was a huge challenge. But now things are smooth and we are getting referrals and inbound sales.

What are your aspirations for the venture? We want to build a successful product from India targeting international markets. We have already launched it in 18+ languages and have 80% of the brands coming from across the world. We want to reach 1000 clients in the next one year.

What did you learn from the journey so far? The journey has been exciting and been a roller coaster ride so far with lots of Ups and Downs. Bootstrapping has helped us focus on clients and come out stronger through the difficult periods.

If you had to start all over again, what would you do differently?  I believe, we would not do anything differently as the journey itself has been a great learning experience.

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Author: Prajakt Raut

Prajakt Raut is the founder of Applyifi.com, and author of the book for startups - ‘Starting Up & Fund Raising’ Prajakt personal goal in life is to encourage and assist a 100,000 people to become entrepreneurs. _____________ Prajakt is the founder of Applyifi - an online platform that provides startups a 36-point scorecard and assessment report on the venture's investment readiness [www.applyifi.com], and helps them improve their odds of getting funded. Prajakt is also the founding partner of The Growth Labs, a platform where growth-stage companies get sharp, incisive advice from senior professionals and experienced entrepreneurs. [www.thegrowthlabs.in] Before starting Applyifi, Prajakt was the head of operations at IAN, founding member of a leading incubator, and the Asia-Director for TiE (2004 - 2007). Previously Prajakt had co-founded Orange Cross, a healthcare services company, and was part of the founding team member of Idealake Technologies. While in college Prajakt had founded a printing business and has spent over 10 years working in leading advertising agencies. Prajakt’s book, ‘Starting Up & Fund Raising’, helps startups understand an investor’s perspective, and helps them improve their odds of getting funded. The book also helps entrepreneurs understand the building blocks of a business.

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