Is it better to hire a web designer or outsource the design and UI work?

Here are my thoughts –

  • When you work with on outside firm, you save by not having to hire a person and have them on staff for this purpose. The design won’t be too altered, so outsource is a good option. One can maintain the site internally once it’s done and delivered.
  • By hiring an outside firm, you also get the expertise and know how of a firm, that has hopefully been doing this for a living and for a while. They can offer you a range of solutions both in case of information architecture as well as design for the website. And the designs that you will receive are from a group of designers and not just one individual.
  • It is not always necessary to outsource to local firm /freelancer. For most web development projects there’s no need to see someone in person, especially for a smaller site. It can be done via phone and emails.
  • Design work will slow down after a month or two. A freelancer is flexible enough to pick up work as you need. You only need to pay a freelancer for the work they do. There is also a range of skill levels available to suit your budget.
  • If you are a developer, then you should ask the design agency/resource to provide you with static HTML pages. Paying for more (working templates) is not worth it, because you’re going to be modifying those over the life of your business; your employees need to know and love how they work. Paying for less is risky because it can be time-consuming to translate a mockup into a working HTML page (browser, screen-size compatibility, layout issues, etc).
  • Make sure you wireframe before you even think about look and feel. You can do this yourselves if you have prior experience with UX design. If not make sure your designer is skilled in that area and isn’t “just” a graphic designer.

Would love to hear your views…

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Author: Prajakt Raut

Prajakt Raut is the founder of Applyifi.com, and author of the book for startups - ‘Starting Up & Fund Raising’ Prajakt personal goal in life is to encourage and assist a 100,000 people to become entrepreneurs. _____________ Prajakt is the founder of Applyifi - an online platform that provides startups a 36-point scorecard and assessment report on the venture's investment readiness [www.applyifi.com], and helps them improve their odds of getting funded. Prajakt is also the founding partner of The Growth Labs, a platform where growth-stage companies get sharp, incisive advice from senior professionals and experienced entrepreneurs. [www.thegrowthlabs.in] Before starting Applyifi, Prajakt was the head of operations at IAN, founding member of a leading incubator, and the Asia-Director for TiE (2004 - 2007). Previously Prajakt had co-founded Orange Cross, a healthcare services company, and was part of the founding team member of Idealake Technologies. While in college Prajakt had founded a printing business and has spent over 10 years working in leading advertising agencies. Prajakt’s book, ‘Starting Up & Fund Raising’, helps startups understand an investor’s perspective, and helps them improve their odds of getting funded. The book also helps entrepreneurs understand the building blocks of a business.

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