Sales skills of an entrepreneur

The entrepreneur is the most important sales person of the company, even if he/she is not heading the sales department.

By the way, while we are discussing enterprise sales in this article, in its entirety selling is not restricted to customers as the entrepreneur has to also ‘sell the concept or business case’ to potential employees, vendors, trade associations and media.

As with any other sales person, the entrepreneur has to be extremely passionate and excited about the company and product/service. Enthusiasm is infectious. People usually are more attentive while listening to a person who is enthusiastic about what he/she is talking.

Large customers usually do not buy from startups. Largely because the perceived risk of buying from startups is higher. And the perceived risk is not just about product quality. It is usually a doubt about whether the startup would be able to provide after sales service, updates, and also whether the startup will survive or, as is the case with many startups, wind up after trying a bit.

Author: Prajakt Raut

Prajakt Raut is the founder of, and author of the book for startups - ‘Starting Up & Fund Raising’ Prajakt personal goal in life is to encourage and assist a 100,000 people to become entrepreneurs. _____________ Prajakt is the founder of Applyifi - an online platform that provides startups a 36-point scorecard and assessment report on the venture's investment readiness [], and helps them improve their odds of getting funded. Prajakt is also the founding partner of The Growth Labs, a platform where growth-stage companies get sharp, incisive advice from senior professionals and experienced entrepreneurs. [] Before starting Applyifi, Prajakt was the head of operations at IAN, founding member of a leading incubator, and the Asia-Director for TiE (2004 - 2007). Previously Prajakt had co-founded Orange Cross, a healthcare services company, and was part of the founding team member of Idealake Technologies. While in college Prajakt had founded a printing business and has spent over 10 years working in leading advertising agencies. Prajakt’s book, ‘Starting Up & Fund Raising’, helps startups understand an investor’s perspective, and helps them improve their odds of getting funded. The book also helps entrepreneurs understand the building blocks of a business.

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