The importance of a good UI

Just like customers/consumers form perceptions about the company by looking at its office or retail outlet, in the online world, a great looking website/portal/application is the first experience that your customers have with your brand.  How they perceive you is likely to be influenced quite significantly by the quality of your UI and the overall experience of your online property.

Users don’t care about what’s lies underneath, but what they actually do and what they see, feel and experience. In other words, it is the quality of the design that affects the business results.

A good design and interface not only the impacts consumers, but can also influence the decision of potential investors.

From a non-designers perspective: a good, well thought-out and executed design is subliminal, yet very powerful. Product User Interface (UI) and User Experience (UX) – regardless of web, mobile, or software – and it’s ease of use is one of the critical factors with respect to its popularity.

Author: Prajakt Raut

Prajakt Raut is the founder of, and author of the book for startups - ‘Starting Up & Fund Raising’ Prajakt personal goal in life is to encourage and assist a 100,000 people to become entrepreneurs. _____________ Prajakt is the founder of Applyifi - an online platform that provides startups a 36-point scorecard and assessment report on the venture's investment readiness [], and helps them improve their odds of getting funded. Prajakt is also the founding partner of The Growth Labs, a platform where growth-stage companies get sharp, incisive advice from senior professionals and experienced entrepreneurs. [] Before starting Applyifi, Prajakt was the head of operations at IAN, founding member of a leading incubator, and the Asia-Director for TiE (2004 - 2007). Previously Prajakt had co-founded Orange Cross, a healthcare services company, and was part of the founding team member of Idealake Technologies. While in college Prajakt had founded a printing business and has spent over 10 years working in leading advertising agencies. Prajakt’s book, ‘Starting Up & Fund Raising’, helps startups understand an investor’s perspective, and helps them improve their odds of getting funded. The book also helps entrepreneurs understand the building blocks of a business.

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