What are good storytelling techniques for startup pitches?

A startup pitch has to cover three basic areas to get investor interest… 

  1. What are you going to do
  2. How are you going to do it
  3. How do you plan to make money

If this excites them, then the following become important:

  • Why should they bet on you to make this venture work – if the above points excite investors, the quality of the team is usually the key consideration on whether they will invest or not invest
  • Is this likely to become a large business – while you may put your thoughts to the size of the market opportunity, most people can guesstimate whether this concept addresses a small, medium or large market (and the definition of what is small, medium or large may be different for different individuals/funds)
  • Competitive environment
  • Does this look practical or does this seem challenging to do
  • Is this concept/technology/service/product defensible or can others replicate it as well

Author: Prajakt Raut

Prajakt Raut is the founder of Applyifi.com, and author of the book for startups - ‘Starting Up & Fund Raising’ Prajakt personal goal in life is to encourage and assist a 100,000 people to become entrepreneurs. _____________ Prajakt is the founder of Applyifi - an online platform that provides startups a 36-point scorecard and assessment report on the venture's investment readiness [www.applyifi.com], and helps them improve their odds of getting funded. Prajakt is also the founding partner of The Growth Labs, a platform where growth-stage companies get sharp, incisive advice from senior professionals and experienced entrepreneurs. [www.thegrowthlabs.in] Before starting Applyifi, Prajakt was the head of operations at IAN, founding member of a leading incubator, and the Asia-Director for TiE (2004 - 2007). Previously Prajakt had co-founded Orange Cross, a healthcare services company, and was part of the founding team member of Idealake Technologies. While in college Prajakt had founded a printing business and has spent over 10 years working in leading advertising agencies. Prajakt’s book, ‘Starting Up & Fund Raising’, helps startups understand an investor’s perspective, and helps them improve their odds of getting funded. The book also helps entrepreneurs understand the building blocks of a business.

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