Should I include a detailed marketing strategy in my initial pitch presentation?

In the initial pitch presentation, investors are keen to evaluate the following:

1) Does does concept have a business case

2) Is this a great team that we can bet on

If the answers to the above are positive, then they would be interested in knowing the details of the story, including the marketing strategy.

In the initial pitch document/presentation, the high-level story of what you are going to do, how you are planning to do it and how you will make money is what you should focus on.

Of course, you need to have thought in detail about your marketing strategy to talk about it in case that question is asked. But an initial pitch presentation document is not the place to share a detailed marketing strategy.

 

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Author: Prajakt Raut

Prajakt Raut is the founder of Applyifi.com, and author of the book for startups - ‘Starting Up & Fund Raising’ Prajakt personal goal in life is to encourage and assist a 100,000 people to become entrepreneurs. _____________ Prajakt is the founder of Applyifi - an online platform that provides startups a 36-point scorecard and assessment report on the venture's investment readiness [www.applyifi.com], and helps them improve their odds of getting funded. Prajakt is also the founding partner of The Growth Labs, a platform where growth-stage companies get sharp, incisive advice from senior professionals and experienced entrepreneurs. [www.thegrowthlabs.in] Before starting Applyifi, Prajakt was the head of operations at IAN, founding member of a leading incubator, and the Asia-Director for TiE (2004 - 2007). Previously Prajakt had co-founded Orange Cross, a healthcare services company, and was part of the founding team member of Idealake Technologies. While in college Prajakt had founded a printing business and has spent over 10 years working in leading advertising agencies. Prajakt’s book, ‘Starting Up & Fund Raising’, helps startups understand an investor’s perspective, and helps them improve their odds of getting funded. The book also helps entrepreneurs understand the building blocks of a business.

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