From a business point:
- What are we doing (concept) and why is this important (what need or opportunity does it address)
- Who will use this
- Who will pay for this, to whom and how much and how often? (Customer segment and business model)
- How am I going to do all this (the operating plan)
From a personal point:
- Why am I doing this (motivation – to make money, to change the world, to do ….)
- Are the people I am doing this with (my co-founders) the ones that I feel really, emotionally close to (if not, won’t last)
- At what milestones will I say “I am successful”
- What will be the parameters for me to give up and move on
- How much time can I pursue this without a salary
- What alternate opportunities am I giving up to do this… and why am I happy doing that
